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Rights Info
One-time Rights
The client gets to use the image once. Example:One-time print ad usage for placement in the Wellness News to run no later than six months from date of invoice.
First Use
Usualy for editorial usage: the client gets to use the image first, before anyone else. Example: 60-day first-use rights granted from date of invoice. If the client doesn't use it by then, I'm free to re-license to someone else. The image can be reused after 60-day of first-use rights usage.
Exclusive Rights
(usually for specific period) Exclusive for X year(s) -- Image will not be re-licensed to anyone else for any use for that time.
Industry Exclusive Rights -- Image will not be re-licensed to any client in the same industry (i.e., competitors)
Consumer Print Advertising Exclusive -- Image will not be re-licensed for consumer print advertising, but may be re-licensed to a corporation who wants to use it in its annual report.
Non-exclusive Rights -- image can be re-licensed without restriction. The client should be aware that these images could appear anywhere, used by any other client.
Unlimited Use -- client get rights to reproduce the image in whatever medium they choose. Example: Unlimited use for one year in unpaid placement only.